Around 13million people tuned in to watch the final of Britain’s Got Talent last weekend – the largest viewing figures of 2008 to date no less – as George Sampson danced his way to success.
I must admit, I didn’t watch the final, nor have I really been following the series at all. I am relatively opposed to the spiraling number of talent show come phone-in schemes from ITV, seemingly targeted at further lining Simon Cowell’s pockets. However I was intrigued by the aftershock of the event which has seen the song that George danced to, Dancin’ in the Rain by Mint Royale, fly to the top in the midweek charts with some reports claiming it is outselling it’s nearest rival 2 to 1. What got me interested though was the fact that I know this song has been about for some time, 3 years in fact, and to date it has never really achieved any great amount of chart success until its accompaniment to the Britain’s Got Talent winning act. The key to it’s success however lies in iTunes, and it presently resides atop of the iTunes music download chart displaying the convenience for the consumer of iTunes’ presence within every broadband owning home – and what’s, more the willingness the consumer now seems to have in utilising this convenience. The rise of the song that had seemingly long since been put to the side is going to show what kind of impact the digital downloads market can have, and at what point will they start stating within the advert what song has been used in that advert so that a subsequent iTunes purchase can be made? I for one believe that tapping into this ‘whim purchase’ model of selling, through digital outlets – namely iTunes – could soon become a very possible means of generating recording sales for the industry, with cult tracks quickly reflecting their television presence through download sales. Though I do feel concerned this may herald a period of regurgitation of yesterdays tracks repositioned amongst suitable accompaniment.
Before I sign off I’d like to make mention that amazingtunes.com wish all the best to Spokes, the Sound08 winners who go out this Saturday at Rockness to play to the masses in their winners slot.
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