Every Monday, Bethan Elfyn chats to an inspiring indie label about their artists, their motivation and the music they love. This week she looks back at some of the labels she’s spoken to, one of which was the incredible Moshi Moshi Records. Don’t forget to tune into Bethan’s show at 7pm tonight to hear some of highlights from the last six weeks of Label it Up!
If you’re unaware of Moshi’s work to date then how’s this for a roster of artists: http://www.moshimoshimusic.com/artists/
The investigative amongst you will no doubt have noticed the ‘big names’ included on that list, past and present, along with others who are ‘on the brink’ as it were. Far more importantly than that though, you’ll notice that each of those listed is responsible for creating the kind of good honest pop music that more often than not leads the way in whichever genre they then become aligned with.
Always passionate, always different, generally a little leftfield – there are far worse ways to spend your time than listening through the tracks on their profile.
Having begun its life 13 years ago now, primarily as more of a hobby by owner and creator Stephen Bass, this then turned into a partnership with Michael McClatchey; one that has adapted and expanded along with its artists many times over the years – I know what you’re thinking – sounds like your fairly standard label startup – the difference with Moshi being that they’ve done all of this whilst managing to retain the ethos with which it started. From their very first single releases to their debut album outputs, the clubnights, dj sets and consistently respectful artist/label relationships; they’ve set the standard for DIY enthusiasts every step of the way.
Highlights from their tracks here on amazingtunes.com would have to be the likes of CasioKids, TrophyWife, The Wave Pictures and one of their more recent additions – the brand new Slow Club single ‘Two Cousins‘ – the video for which you can see here at their recently revamped website.
In short, the main thing you need to remember is that MoshiMoshi only put out music they fully believe in, regardless of the trends that surround them. The main constant being that the four person team are there from the outset – finding new music, supporting new artists, doing all they can to make sure other people become as invested in that band as they are themselves. Something that we here at Amazing are proud to support.