Google’s philanthropic arm – google.org – has been making the news recently over their endeavors to combat climate change and environmental issues. The initiative, focused around investing in other environmentally conscious companies as well as concentrating on their own R&D efforts for renewable fuel sources have led to the setting of an ambitious goal to generate a gigawatt of renewable electricity at a price cheaper than can be done currently with fossil fuels.

This is a really warming commitment from a global company, though it initially all sounds a bit odd, and more so when you consider Google – an internet based company – work in a digitized medium, thus having minimal environmental impact from their main outputs. But that’s not to suggest they shouldn’t undertake these types of responsibilities, in fact, being at the heart of the distribution of information and a leading benefactor of advertising revenue they are in a considerably apt position to make a realistic difference.