TUNE Yoke Lore - Ride
Tipped by The Fader, Noisey and Nylon as one of the US’ most promising talents, Brooklyn-based indie-pop artist Adrian Galvin, aka Yoke Lore, is on the cusp of releasing his new EP Absolutes.
Ahead of the release Galvin has debuted new single ‘Ride’ via a stunning new video directed by his brother Noah, who is best known for his roles in US sitcom The Real O'Neals and Broadway musical Dear Evan Hansen.
“Fire is the great leveller” says Adrian, describing the video. “It is both a creator and a destroyer, and we often use it to mark transitions. Cremation rituals exist in cultures and belief systems that often-practiced traditions in ancestral worship and afterlife dramas. Funereal celebration was often seen as a way to guide the life to its next destination, so it could fulfil its next purpose. Romans put coins on the deceased eyes, so the person wouldn't be short on cash when they got to the afterlife. In ancient Assyria, wives whose husbands died were forced on the funeral pyre so that their husbands wouldn't be lonely in ‘the great below.’ There have always been rituals to commemorate, not just the death of someone, but to prepare them for the next place and task. Our fire is this fire. It is a fire to make something new where something had grown old. It's a controlled burn of a portion of each self. You don't want to scorch the earth, but dead things feed the future.”
Absolutes, out 27th July 2018 on Big Indie, explores the grey areas between black and white ideas while building upon the lush, sonic palette of his past works. The new music finds Galvin polishing his heartfelt anthems and ruminating on finding balance amid respective oppositions by breaking through the notion that truth necessitates purity.
The songs on Absolutes gravitate around the struggle between two sides of something. Like track “Cut and Run”, which conveys the instinct to flee versus the instinct to find a home, and “Concrete” which illustrates Galvin’s struggle between living in the city and being in the country. “So, they are all the conflicts of absolutes,” he states. “There must be a balance, some movement and some pull. A life of absolutes is no life at all.” As with his previous releases, Galvin drew the artwork for his upcoming EP using bifurcated lines and contrasting imagery to convey his messages of absolutes.
The release follows a huge 2017 for Galvin, which included the release of his critically acclaimed EP Goodpain, racking up over 10 million streams on Spotify, reaching Hype Machine #1 with the EP’s title track, touring with Aquilo, playing his first showcase at The Great Escape and being invited Spotify’s New York City studio to record a covers EP finding a fan in none other than Taylor Swift.
Galvin is heading to the UK in September to play at London’s Omeara on 13th September 2018 with further dates to be announced. For more information please visit: https://www.facebook.com/yokelore/