With a history reaching into the heart of hip hop's Golden Era, 050 Boyz release their debut album "Everything 050" on 4th August 2015.
Taking their name from New Jersey's district code, the group has origins in the Garden State Greats movement formed in 2004 by Treach (Naughty by Nature) and Fam (Rottin Razkals), a concept later re-generated by Lords of the Underground front man DoItAll. Yet the journey for MCs and actors Prince AK, Tru Trilla and Riq da Kid travels further back in time on diverse roads.
Growing up with Fam of Rottin Razkals, Prince AK began as hype man for Flavor Unit's Supreme C in 1995 where he first met tour DJ and "Everything 050" album producer Clinton Place. However early acting ambitions saw AK employ the services of legendary acting coach Tracey Moore (50 Cent, Busta Rhymes, Eve) and for the following decade he swapped the mic for roles in various films and TV shows.
Meanwhile as a new millennium approached, a new generation of local artists emerged. Among them were the groups Deadly Collizion featuring Riq da Kid and It's Only Family featuring Tru Trilla.
Having established strong local fan bases, they were approached by Treach and Fam to join Garden State Greats, a collaborative movement dedicated to representing and unifying artists throughout New Jersey. Initially the mixtape "State Honor" was recorded and GSG members joined Naughty by Nature on tour, but various commitments resulted in the shelving of a planned album and the delay of the mixtape's release until 2012. However the seeds of an idea had been sewn.
Deadly Collizion and It's Only Family produced several releases in the years which followed while Clinton Place produced for Kurupt, Yukmouth, DoItAll and Redman's Gillahouse artist Runt Dawg.
In 2010 the embers of an earlier vision were reignited when Prince AK, assisted by DoItAll, began work on his blueprint for a return to the hip hop world. AK joined forces with Riq da Kid to develop a new project which would have the spirit of Garden State Greats at its core. A new group, originally 5 members strong, was formed. By 2013 this had evolved into the current line up, coinciding with the release of their first mix tape "050 Dat".
The new album documents their journey, combining a modern representation of a classic hip hop sound with a pride in representing their home State. The production by Clinton Place compliments the group's lyrical prowess perfectly, experienced hands working together with a shared knowledge and understanding that comes from years in the game.
Each MC has a unique and identifiable style, the differences of the sum parts adding even more to the greater good. Witness the interplay on the raucous opener "Hot Damn" and single "Get Back", the issues addressed in "What Happened" and the ferocity in posse cut "Concrete Combat". Through classic metaphor and wordplay techniques there is a full spectrum of emotions on display, delivered with an assured presence on the mic.
Their debut album also features DoItAll on "Pay Them No Mind" with Fam and Treach appearing on "DNA", a recognition by the crew of their past as they look to their future, made all the more appropriate by Prince AK's recent revival of the hype man role for Treach and KayGee's newly formed Naughty Nation.
While working with AK on the album, Riq & Tru landed TV and film parts in Zoo, Black Van and Nicknames, but as a group they play their role of hip hop ambassadors for their State with veracity. New Jersey stand up!