The band form the basic shapes of shoegaze and noise rock into an entirely new beast, taking the best parts of Ride and My Bloody Valentine and mixing them with pop contemporaries like The 1975. With decidedly millennial issues being dealt with through the sonic lens of a late ‘80s early ‘90s teen, like a Goth John Hughes. field.
The debut EP is a lo-fi love letter to being young. Singer James Rollings explains: ‘these are songs about coming of age, looking back on youth retrospectively and wanting to capture as much of life as possible during those formative years.’’ The tracks were produced by Gethin Pearson (JAWS // To Kill a King) and mastered by Emily Lazar and Chris Allgood (Foo fighters // The Killers // Haim). The video utilises the track’s early ‘90s influence, employing a grainy VHS visual and a mysterious girl viewed through the goth/noise rock lens the quartet have created for themselves. This is a truly multi generational projection of the bands ideals and tastes: Taking influences and wearing them on their sleeves while creating something fresh.
This release is a marked step forward for a band already hailed by Clash as having the potential to “become something quite special indeed’ and described by DORK as ‘’Displaying an affinity for sprawling sonics alongside a knack for punchy pop riffs’’. Purest look to move from strength to strength with Huw Stephens picking them in his Best of BBC Introducing 2017 and legendary indie champion John Kennedy giving them support on Radio X in the form of several spins and now NME placing them on the brand new NME RADIO playlist.
As the band surge into 2019 with the wind in their sails, they’re looking to place the Purest, Noisiest and most sincere Rock music they can, back at the forefront of the scene. BAND MEMBERS James Rollings (Guitar/Vocals), Richard Bithrey 'Biff' (Guitar), Ashley Platts (Drums), Danny Davidson (Bass)